Community-Focused Partnership Supports Families, Women, and the Next Generation of Fans
Portland, OR - The Portland Thorns and Portland Fire announced today that Nuna, a global leader in premium baby gear, has been named an official partner of the Portland Thorns and Fire, bringing together brands committed to supporting families, empowering women, and building meaningful connections across the Portland community.
As part of the agreement, Nuna will activate with the Thorns and Fire through co-branded marketing campaigns across digital, social, and in-market platforms.
“Community lies at the heart of our organization, which means investing in the people and families who make it strong,” said RAJ Sports Managing Director, Mike Whitehead. “Nuna’s commitment to supporting parents and creating thoughtful experiences for families aligns naturally with the values we want to define our franchise.”
“At Nuna, we’re driven by a belief that the future belongs to the next generation, and that it should be bold and full of possibility,” said Austin Hodges, CMO at Nuna. “Our partnership with the Portland Thorns and Portland Fire is a natural extension of that commitment, and we’re excited and proud to stand alongside them as they elevate the game and inspire young fans everywhere.”
As part of the partnership, Nuna will serve as the title partner of one Portland Thorns and one Portland Fire regular-season home game each year, featuring in-arena activations, fan experiences, and digital and social integrations.
Beyond game day, the teams and Nuna will collaborate on several community initiatives, including the Nuna Baby Registry experience, an event designed to bring expecting families together for product demonstrations, educational resources, and appearances from players and wellness experts. Nuna will also support RAJ Sports’ EmpowHER Awards and participate in the Her Voice Council, a networking series connecting professional women across the Portland community.
With the Fire, the partnership will also include in-arena signage at Moda Center, digital and email marketing integration, retail activations, and family-focused programming at the Fire and Thorns’ Kaiser Permanente Performance Center, including support for the facility’s Mother’s Room and community events such as Moms in Motion gatherings.
Together, the Thorns and Fire, with Nuna, will work to create experiences that celebrate families, empower women, and strengthen community connections throughout Portland.
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About the Portland Thorns
Founded in 2012, the Portland Thorns are a global leader in women’s soccer, defined by unmatched fan support, championship success, and a longstanding commitment to excellence since their inaugural 2013 season. The Thorns have created one of the premier environments in women’s sports at Providence Park, leading the NWSL in average attendance for a league-record ninth time in 2025 and hosting four of the five largest-attended matches during the 2025 season. Portland is the winningest club in NWSL history, capturing a league-record three NWSL Championships (2013, 2017, 2022), two NWSL Shields (2016, 2021), and the 2021 NWSL Challenge Cup, while qualifying for the postseason a league-high 11 times. Looking ahead, the club’s investment in the world’s first dual-sport women’s performance center, set to open in 2026, will foster an environment that champions innovation, elevates athlete development, and enhances elite performance.
About the Portland Fire
Portland Fire is one of the Women’s National Basketball League’s newest franchises, making its official on court debut in 2026. Owned by RAJ Sports – led by Alex Bhathal and Lisa Bhathal Merage – the team is more than a franchise; it’s the revival of a movement, honoring the legacy of the original Portland Fire while blazing a bold new path forward. Based in Portland, Oregon, the global epicenter of women’s sports, Portland Fire is rooted in the Rose City’s enduring resilience, spirit, and passion for sport.
Looking ahead, RAJ Sports will open the world’s first dual-sport women’s performance center in 2026. The 100,000 square-foot performance center will house both the Fire and the NWSL’s Portland Thorns, and will foster an environment that champions innovation, elevates athlete development, and enhances elite performance.
About Nuna
Nuna, the global brand with Dutch roots, has been focusing on creating smart, helpful, and bold baby gear since 2007. First-hand experiences in parenthood show that practicality and beauty strike the perfect balance when it comes to Nuna’s clever solutions, which span across car seat, stroller, in-home, on you, and wardrobe categories. Inspired by the clean lines and ingenuity of Dutch design, the collection is as easy and flexible as new parents need it to be. With thoughtful solutions built into every detail, Nuna designs around your life. To learn more, visit nunababy.com.
Media Contact
Portland Fire – portlandfire@berkcommunications.com
Portland Thorns - mradmanovich@thorns.com
Community-Focused Partnership Supports Families, Women, and the Next Generation of Fans
Portland, OR - The Portland Thorns and Portland Fire announced today that Nuna, a global leader in premium baby gear, has been named an official partner of the Portland Thorns and Fire, bringing together brands committed to supporting families, empowering women, and building meaningful connections across the Portland community.
As part of the agreement, Nuna will activate with the Thorns and Fire through co-branded marketing campaigns across digital, social, and in-market platforms.
“Community lies at the heart of our organization, which means investing in the people and families who make it strong,” said RAJ Sports Managing Director, Mike Whitehead. “Nuna’s commitment to supporting parents and creating thoughtful experiences for families aligns naturally with the values we want to define our franchise.”
“At Nuna, we’re driven by a belief that the future belongs to the next generation, and that it should be bold and full of possibility,” said Austin Hodges, CMO at Nuna. “Our partnership with the Portland Thorns and Portland Fire is a natural extension of that commitment, and we’re excited and proud to stand alongside them as they elevate the game and inspire young fans everywhere.”
As part of the partnership, Nuna will serve as the title partner of one Portland Thorns and one Portland Fire regular-season home game each year, featuring in-arena activations, fan experiences, and digital and social integrations.
Beyond game day, the teams and Nuna will collaborate on several community initiatives, including the Nuna Baby Registry experience, an event designed to bring expecting families together for product demonstrations, educational resources, and appearances from players and wellness experts. Nuna will also support RAJ Sports’ EmpowHER Awards and participate in the Her Voice Council, a networking series connecting professional women across the Portland community.
With the Fire, the partnership will also include in-arena signage at Moda Center, digital and email marketing integration, retail activations, and family-focused programming at the Fire and Thorns’ Kaiser Permanente Performance Center, including support for the facility’s Mother’s Room and community events such as Moms in Motion gatherings.
Together, the Thorns and Fire, with Nuna, will work to create experiences that celebrate families, empower women, and strengthen community connections throughout Portland.
###
About the Portland Thorns
Founded in 2012, the Portland Thorns are a global leader in women’s soccer, defined by unmatched fan support, championship success, and a longstanding commitment to excellence since their inaugural 2013 season. The Thorns have created one of the premier environments in women’s sports at Providence Park, leading the NWSL in average attendance for a league-record ninth time in 2025 and hosting four of the five largest-attended matches during the 2025 season. Portland is the winningest club in NWSL history, capturing a league-record three NWSL Championships (2013, 2017, 2022), two NWSL Shields (2016, 2021), and the 2021 NWSL Challenge Cup, while qualifying for the postseason a league-high 11 times. Looking ahead, the club’s investment in the world’s first dual-sport women’s performance center, set to open in 2026, will foster an environment that champions innovation, elevates athlete development, and enhances elite performance.
About the Portland Fire
Portland Fire is one of the Women’s National Basketball League’s newest franchises, making its official on court debut in 2026. Owned by RAJ Sports – led by Alex Bhathal and Lisa Bhathal Merage – the team is more than a franchise; it’s the revival of a movement, honoring the legacy of the original Portland Fire while blazing a bold new path forward. Based in Portland, Oregon, the global epicenter of women’s sports, Portland Fire is rooted in the Rose City’s enduring resilience, spirit, and passion for sport.
Looking ahead, RAJ Sports will open the world’s first dual-sport women’s performance center in 2026. The 100,000 square-foot performance center will house both the Fire and the NWSL’s Portland Thorns, and will foster an environment that champions innovation, elevates athlete development, and enhances elite performance.
About Nuna
Nuna, the global brand with Dutch roots, has been focusing on creating smart, helpful, and bold baby gear since 2007. First-hand experiences in parenthood show that practicality and beauty strike the perfect balance when it comes to Nuna’s clever solutions, which span across car seat, stroller, in-home, on you, and wardrobe categories. Inspired by the clean lines and ingenuity of Dutch design, the collection is as easy and flexible as new parents need it to be. With thoughtful solutions built into every detail, Nuna designs around your life. To learn more, visit nunababy.com.
Media Contact
Portland Fire – portlandfire@berkcommunications.com
Portland Thorns - mradmanovich@thorns.com
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