Groundbreaking Partnership EstablishesTreasure AI as the Official Agentic Experience Platform for Both Teams andMarks One of the First Exclusively Women's Professional Sports AI Partnerships in the United States
PORTLAND, Ore. (July 21, 2026) – The Portland Thorns and Portland Fire today announced a transformative partnership with Treasure AI, the Agentic Experience Platform built for brands that move at the speed of now.
In addition to joining both the Thorns and Fire as a Community Game Changer Partner, Treasure AI has been named the Official Agentic Experience Platform for both teams while serving as the Portland Thorns' jersey sleeve patch partner, placing the brand on one of the club's most visible assets. This relationship marks Treasure AI’s first foray into professional sports and signals a bold investment in Portland, Oregon as the global epicenter of women's sports.
"What excites us about Treasure AI is not the technology for its own sake, it is what the technology makes possible,” said Thorns President of Business Operations, Alexis Lee. “When we can understand our fans more deeply, serve our community more meaningfully, and tell the stories of these incredible athletes with the tools to match the moment, that is when AI becomes something human. Treasure AI shares that vision, and we are proud to build and showcase it together in Portland."
This partnership is designed to power that momentum by combining world-class technology to help unlock new opportunities for growth, innovation and fan connection.
"The best sports experiences in the world are built on knowing your fan,” said Fire President, Clare Hamill. “Treasure AI's platform gives us the intelligence and the speed to do exactly that: reach the right people with the right message at the right moment. For the Thorns and the Fire, this is about building something our fans can feel every single time they engage with us."
Powering the Fan Experience
At the heart of the partnership is a shared commitment to delivering superhuman fan experiences. Treasure AI's platform will support both the Thorns and Fire, integrating AI-driven tools that enable the organizations to connect with fans faster, smarter, and with greater impact. A dedicated docuseries will chronicle how Treasure AI's technology is positively shaping the fan experience in real time, giving supporters a look inside the innovation driving both franchises forward.
“Winning fans isn’t about reaching everyone. It’s about reaching the right person with the right story at the right moment,” said Rafael Flores, Chief Product & Growth Officer, Treasure AI. “The Thorns and the Fire have two of the most passionate fan bases in sports. Our agents turn that passion into always-on connection, moving at the speed of now.”
Partnership Activations
The partnership spans both franchises with purposeful activations designed to integrate Treasure AI into the fabric of each organization.
Portland Thorns
Portland Fire
Epicenter Women's Sports Summit
As a Supporting Partner of Epicenter, Treasure AI will align with the premier gathering of leaders across sports, business, technology, and culture who are helping shape the future of women's sports. More than a conference, Epicenter is a catalyst for the ideas, relationships, and innovation driving the industry's continued growth. As part of the partnership, Treasure AI will take the main stage at Epicenter 2027 as the AI Track Keynote, leading a conversation on how artificial intelligence is transforming the business of women's sports, unlocking new opportunities for organizations and fans alike, and accelerating the next era of growth across the industry.
A Historic Moment for Women's Sports
This partnership is believed to be one of the first exclusively women's professional sports AI partnerships in the United States, adding another milestone to Portland's growing legacy as the global home of women's sports.
Treasure AI enters the sports landscape at a pivotal moment. Investment in women's sports is accelerating across every category. The Portland Thorns have led the NWSL in total and average attendance in nine of twelve seasons. The Portland Fire shattered expectations in their 2026 debut WNBA season, setting a league record for the highest-attended inaugural game in WNBA history with a sellout crowd of 19,335 fans at Moda Center.
About Portland Thorns
Founded in 2012, the Portland Thorns are a global leader in women’s soccer, defined by unmatched fan support, championship success, and a longstanding commitment to excellence since their inaugural 2013 season. The Thorns have created one of the premier environments in women’s sports at Providence Park, leading the NWSL in average attendance for a league-record ninth time in 2025 and hosting four of the five largest-attended matches during the 2025 season. Portland is the winningest club in NWSL history, capturing a league-record three NWSL Championships (2013, 2017, 2022), two NWSL Shields (2016, 2021), and the 2021 NWSL Challenge Cup, while qualifying for the postseason a league-high 11 times. Looking ahead, the club’s investment in the world’s first dual-sport women’s performance center, the Kaiser Permanente Performance Center, set to open in 2026, will foster an environment that champions innovation, elevates athlete development, and enhances elite performance.
About the Portland Fire
The Portland Fire is one of the Women’s National Basketball Association’s newest franchises, making its official on-court debut in 2026. Owned by RAJ Sports – led by Alex Bhathal and Lisa Bhathal Merage – the team is more than a franchise; it’s the revival of a movement, honoring the legacy of the original Portland Fire while blazing a bold new path forward. Based in Portland, Oregon, the global epicenter of women’s sports, Portland Fire is rooted in the Rose City’s enduring resilience, spirit, and passion for sport.
Looking ahead, RAJ Sports will open the world’s first dual-sport women’s performance center in 2026. The 100,000-square-foot Kaiser Permanente Performance Center will house both the Fire and the NWSL’s Portland Thorns, and will foster an environment that champions innovation, elevates athlete development, and enhances elite performance.
About Treasure AI
Treasure AI moves marketing and data teams beyond legacy martech SaaS toward autonomous, ROI-driven AI agents that operate continuously, while keeping the human in the loop. With built-in governance, Treasure AI is powered by a persistent, always-up-to-date understanding of each customer for AI to act on. The result is always-on marketing execution that compounds over time: smarter engagement, stronger retention, and measurable growth. Treasure AI’s agentic experience platform is available across web, mobile, and desktop, bringing your customer intelligence to every workflow, wherever your team works.
Press Contacts
Matt Radmanovich, Portland Thorns – mradmanovich@thorns.com
Wyatt Yearout, Portland Fire – wyearout@theportlandfire.com
Staley White, Treasure AI – press@treasure.ai
Groundbreaking Partnership EstablishesTreasure AI as the Official Agentic Experience Platform for Both Teams andMarks One of the First Exclusively Women's Professional Sports AI Partnerships in the United States
PORTLAND, Ore. (July 21, 2026) – The Portland Thorns and Portland Fire today announced a transformative partnership with Treasure AI, the Agentic Experience Platform built for brands that move at the speed of now.
In addition to joining both the Thorns and Fire as a Community Game Changer Partner, Treasure AI has been named the Official Agentic Experience Platform for both teams while serving as the Portland Thorns' jersey sleeve patch partner, placing the brand on one of the club's most visible assets. This relationship marks Treasure AI’s first foray into professional sports and signals a bold investment in Portland, Oregon as the global epicenter of women's sports.
"What excites us about Treasure AI is not the technology for its own sake, it is what the technology makes possible,” said Thorns President of Business Operations, Alexis Lee. “When we can understand our fans more deeply, serve our community more meaningfully, and tell the stories of these incredible athletes with the tools to match the moment, that is when AI becomes something human. Treasure AI shares that vision, and we are proud to build and showcase it together in Portland."
This partnership is designed to power that momentum by combining world-class technology to help unlock new opportunities for growth, innovation and fan connection.
"The best sports experiences in the world are built on knowing your fan,” said Fire President, Clare Hamill. “Treasure AI's platform gives us the intelligence and the speed to do exactly that: reach the right people with the right message at the right moment. For the Thorns and the Fire, this is about building something our fans can feel every single time they engage with us."
Powering the Fan Experience
At the heart of the partnership is a shared commitment to delivering superhuman fan experiences. Treasure AI's platform will support both the Thorns and Fire, integrating AI-driven tools that enable the organizations to connect with fans faster, smarter, and with greater impact. A dedicated docuseries will chronicle how Treasure AI's technology is positively shaping the fan experience in real time, giving supporters a look inside the innovation driving both franchises forward.
“Winning fans isn’t about reaching everyone. It’s about reaching the right person with the right story at the right moment,” said Rafael Flores, Chief Product & Growth Officer, Treasure AI. “The Thorns and the Fire have two of the most passionate fan bases in sports. Our agents turn that passion into always-on connection, moving at the speed of now.”
Partnership Activations
The partnership spans both franchises with purposeful activations designed to integrate Treasure AI into the fabric of each organization.
Portland Thorns
Portland Fire
Epicenter Women's Sports Summit
As a Supporting Partner of Epicenter, Treasure AI will align with the premier gathering of leaders across sports, business, technology, and culture who are helping shape the future of women's sports. More than a conference, Epicenter is a catalyst for the ideas, relationships, and innovation driving the industry's continued growth. As part of the partnership, Treasure AI will take the main stage at Epicenter 2027 as the AI Track Keynote, leading a conversation on how artificial intelligence is transforming the business of women's sports, unlocking new opportunities for organizations and fans alike, and accelerating the next era of growth across the industry.
A Historic Moment for Women's Sports
This partnership is believed to be one of the first exclusively women's professional sports AI partnerships in the United States, adding another milestone to Portland's growing legacy as the global home of women's sports.
Treasure AI enters the sports landscape at a pivotal moment. Investment in women's sports is accelerating across every category. The Portland Thorns have led the NWSL in total and average attendance in nine of twelve seasons. The Portland Fire shattered expectations in their 2026 debut WNBA season, setting a league record for the highest-attended inaugural game in WNBA history with a sellout crowd of 19,335 fans at Moda Center.
About Portland Thorns
Founded in 2012, the Portland Thorns are a global leader in women’s soccer, defined by unmatched fan support, championship success, and a longstanding commitment to excellence since their inaugural 2013 season. The Thorns have created one of the premier environments in women’s sports at Providence Park, leading the NWSL in average attendance for a league-record ninth time in 2025 and hosting four of the five largest-attended matches during the 2025 season. Portland is the winningest club in NWSL history, capturing a league-record three NWSL Championships (2013, 2017, 2022), two NWSL Shields (2016, 2021), and the 2021 NWSL Challenge Cup, while qualifying for the postseason a league-high 11 times. Looking ahead, the club’s investment in the world’s first dual-sport women’s performance center, the Kaiser Permanente Performance Center, set to open in 2026, will foster an environment that champions innovation, elevates athlete development, and enhances elite performance.
About the Portland Fire
The Portland Fire is one of the Women’s National Basketball Association’s newest franchises, making its official on-court debut in 2026. Owned by RAJ Sports – led by Alex Bhathal and Lisa Bhathal Merage – the team is more than a franchise; it’s the revival of a movement, honoring the legacy of the original Portland Fire while blazing a bold new path forward. Based in Portland, Oregon, the global epicenter of women’s sports, Portland Fire is rooted in the Rose City’s enduring resilience, spirit, and passion for sport.
Looking ahead, RAJ Sports will open the world’s first dual-sport women’s performance center in 2026. The 100,000-square-foot Kaiser Permanente Performance Center will house both the Fire and the NWSL’s Portland Thorns, and will foster an environment that champions innovation, elevates athlete development, and enhances elite performance.
About Treasure AI
Treasure AI moves marketing and data teams beyond legacy martech SaaS toward autonomous, ROI-driven AI agents that operate continuously, while keeping the human in the loop. With built-in governance, Treasure AI is powered by a persistent, always-up-to-date understanding of each customer for AI to act on. The result is always-on marketing execution that compounds over time: smarter engagement, stronger retention, and measurable growth. Treasure AI’s agentic experience platform is available across web, mobile, and desktop, bringing your customer intelligence to every workflow, wherever your team works.
Press Contacts
Matt Radmanovich, Portland Thorns – mradmanovich@thorns.com
Wyatt Yearout, Portland Fire – wyearout@theportlandfire.com
Staley White, Treasure AI – press@treasure.ai
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